In nearly 20 years of sport & entertainment marketing, I have built brand equity, activated global sponsorships, supported charitable relationships, developed advertising campaigns, managed staff on three continents, launched the Asia-Pacific corporate office of a global governing body and started my own business. How did I accomplish all of this? Organization and efficiency have been my greatest strengths.

I have been able to turn those strengths into assets for doing something I love, home organization. They also serve me well as a wife and the mother of two young boys.

In addition to my own organization experience, I am also a member of the National Association of Professional Organizers, have a certificate in Interior Design and Home Styling and am a member of the Business Council of Shorecrest Prep.

Christa Shoaf

PROFESSIONAL ORGANIZER

Christa is originally from North Carolina where she earned a Bachelor of Fine Arts and spent almost ten years in graphic design specializing in color, editing and layout. Driven by her love of design and organizing, she opened her own home decorating business, In Its Place.

When a family move brought her to St. Petersburg four years ago, she gave up her business to focus on rehabbing their historic 1924 “fixer upper” with a mix of styles and colors from various periods. Her love of design and organizing continues as she joins Imagine Home Organization as an Assistant Organizer.

Holly Ann

STYLIST

Although Holly Ann is known for styling folks in the music industry, her favorite fashion choices are those that make women and men feel special in their everyday life. You don’t have to be an A-Lister to take your wardrobe to the next level so you always look and feel your best.

A recent transplant from Nashville, but an original CA girl, Holly is bringing a fresh new fashion sense to the area. Her love of style started while playing dress-up in her mother’s closet, and grew into a deep appreciation after working for the high-end/contemporary boutique, BOP (of the famed Shopbop) in Madison, WI, and then later as a fashion model. It was Holly’s time in Nashville, however, where her work behind the scenes in country music introduced her to some of Nashville’s finest who’d ultimately become her clients. Holly’s work has been featured on award show red carpets and in music videos, and now on the VIP’s of Tampa Bay!

Rhianna Romero

PROFESSIONAL ORGANIZER

Growing up in a very organized and minimalist environment, organizing has always been second nature for Rhianna. Her love for organizing, creativity, and design has continued to grow over the years, leaving her with a desire to share this way of life with others.

Her degree in Psychology plays a huge role as a Professional Organizer, due to her passion to help individuals establish positive, lifestyle changes. Knowing that she is making a difference with each client she works with is the most rewarding aspect of her position with Imagine Home Organization!